Sink a Drink Campaign
Produce a self briefed concept prototype in the form of a design case study.
My ‘Sink a Drink’ campaign was based on the Sydney lock-out laws. In conjunction with the ‘Keep
Sydney Open’ campaign, ‘Sink a Drink’ would be focused on the local licensed venues in Western Sydney with the aim being ‘Every time you sink a drink you are saving one Western Sydney venue’.
I created a poster, pub merchandise (coaster and lighter) and a website that will update the viewer on local and
exiting licensed venues located in the Western Sydney area. The advertising merchandise did not get produced further than a mock up, however the website is up and running on; britawieve3.wixsite.com/sinkadrink