Sink a Drink Campaign

2017

Brief:

Produce a self briefed concept prototype in the form of a design case study. 

Execution:

My ‘Sink a Drink’ campaign was based on the Sydney lock-out laws. In conjunction with the ‘Keep 

Sydney Open’ campaign, ‘Sink a Drink’ would be focused on the local licensed venues in Western Sydney with the aim being ‘Every time you sink a drink you are saving one Western Sydney venue’. 

I created a poster, pub merchandise (coaster and lighter) and a website that will update the viewer on local and 

exiting licensed venues located in the Western Sydney area. The advertising merchandise did not get produced further than a mock up, however the website is up and running on; britawieve3.wixsite.com/sinkadrink

© 2020 by Britawieve Creative